Be yourself, be authentic – any personal coach will tell you this is the road to success. Being authentic – and I looked this up in a respectable dictionary – means “true to one’s own personality, spirit, or character” by expressing one’s core beliefs at all times. Let’s have a closer look at this: Firstly you need to have core beliefs and secondly both you and the people around you are aware of these. It postulates the existence of a personal norm against which your behaviour is judged as deviant or not. Once you overdo it in one or another direction, you become a fake, possibly an impostor or a liar. If a Romantic composer exaggerated the emotional aspect of its musical language, his music would be deemed “kitsch”. The ultimate verdict!